Marketing Using Social Media

Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization. 

Agenda

Unit 1.
Social media as two-way communication
The customer-business relationship
The power of viral marketing
Building customer loyalty with social media
Using social media to brand your organization

Unit 2.
Creating, marketing and communicating using Blogs
How blogs got started
Writing blogs for work and business
Marketing and promoting your blog
Business strategies for blogs

Unit 3.
How to use Twitter
Uniqueness of Twitter
Creating tweets and messages
Doing research and information gathering with Twitter
Integrating Twitter with other publicity

Unit 4.
LinkedIn: a social media for professionals
Why businesses and professionals use LinkedIn
How LinkedIn distinguishes itself among social networks
Getting connected with LinkedIn
Case studies and examples of business and professional uses

Requirements
Internet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player