BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Laurel Ridge Workforce Solutions - ECPv6.10.1.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://laurelridgeworkforce.com
X-WR-CALDESC:Events for Laurel Ridge Workforce Solutions
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260504
DTEND;VALUE=DATE:20260505
DTSTAMP:20260423T202450
CREATED:20250114T070000Z
LAST-MODIFIED:20260415T102439Z
UID:10005634-1777852800-1777939199@laurelridgeworkforce.com
SUMMARY:Marketing Using Social Media
DESCRIPTION:Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media\, including Twitter\, LinkedIn\, and blogging. Learn quick\, easy ways to use Twitter\, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each\, and learn what’s right for your work and kind of organization.  \nAgenda \nUnit 1.\nSocial media as two-way communication\nThe customer-business relationship\nThe power of viral marketing\nBuilding customer loyalty with social media\nUsing social media to brand your organization \nUnit 2.\nCreating\, marketing and communicating using Blogs\nHow blogs got started\nWriting blogs for work and business\nMarketing and promoting your blog\nBusiness strategies for blogs \nUnit 3.\nHow to use Twitter\nUniqueness of Twitter\nCreating tweets and messages\nDoing research and information gathering with Twitter\nIntegrating Twitter with other publicity \nUnit 4.\nLinkedIn: a social media for professionals\nWhy businesses and professionals use LinkedIn\nHow LinkedIn distinguishes itself among social networks\nGetting connected with LinkedIn\nCase studies and examples of business and professional uses \nRequirementsInternet connection \,IE8 or higher\, Chrome\, FireFox and access to Adobe Flash Player
URL:https://laurelridgeworkforce.com/event/marketing-using-social-media/
LOCATION:Online 24/7
CATEGORIES:Computers and Technology,Marketing Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260504
DTEND;VALUE=DATE:20260505
DTSTAMP:20260423T202450
CREATED:20250114T070000Z
LAST-MODIFIED:20260415T102558Z
UID:10005677-1777852800-1777939199@laurelridgeworkforce.com
SUMMARY:Boosting Your Website Traffic
DESCRIPTION:Acquire the basic skills to boost your website traffic\, including how to analyze your visitor traffic\, how to use search engine optimization to get greater visibility and exposure in Google searches\, and how to redesign your web site copy to increase your visitors and results. No experience necessary\, but if you are at an advanced level\, your instructor is an SEO expert and can answer your toughest questions as well. \nAgenda \nUnit 1\nWhy web site analysis works\nWhy web site managers analyze their visitor traffic\nCreating goals and objectives for your web site\nUnderstanding the web site visitor experience\nHow data analysis can improve web site outcomes \nUnit 2\nHow Google Analytics functions\nSetting up Google Analytics accounts\nAnalyzing traffic sources and visitor traffic\nRedesigning pages to improve retention\nTesting web site versions with Google Optimizer \nUnit 3\nSearch Engine Optimization\nUnderstanding how page ranking and positions are determined\nRedesigning the title bar\, alt tags\, heading area\, and links your URL\nKeyword density and rewriting web page copy\nStrategies to improve your page rank \nUnit 4\nMoving to Web 2.0\nGeneration Y and the Web 2.0 Attitude\nDeveloping user-created content\nCreating interactive web sites\nThe future of web sites
URL:https://laurelridgeworkforce.com/event/boosting-your-website-traffic/
LOCATION:Online 24/7
CATEGORIES:Computers and Technology,Marketing Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260601
DTEND;VALUE=DATE:20260602
DTSTAMP:20260423T202450
CREATED:20250114T070000Z
LAST-MODIFIED:20260415T102434Z
UID:10005632-1780272000-1780358399@laurelridgeworkforce.com
SUMMARY:Social Media for Business Certificate
DESCRIPTION:Get in on this exciting and growing way to communicate\, market and serve your customers and clients.  For businesses\, nonprofits\, government\, and other organizations. From Facebook to Twitter\, blogging\, YouTube\, LinkedIn\, and more\, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization. Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing\, what you should be doing\, and take back a plan to integrate social networks into your communication and marketing. Whether you are new to social networks or already involved\, you will come away with both an understanding of social networks and practical\, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak\, write\, and train others on social networks. \nThree one-month courses.
URL:https://laurelridgeworkforce.com/event/social-media-for-business-certificate/
LOCATION:Online 24/7
CATEGORIES:Computers and Technology,Marketing Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260601
DTEND;VALUE=DATE:20260602
DTSTAMP:20260423T202450
CREATED:20250114T070000Z
LAST-MODIFIED:20260415T102435Z
UID:10005633-1780272000-1780358399@laurelridgeworkforce.com
SUMMARY:Introduction to Social Media
DESCRIPTION:Get involved in the move from in-person to online communication. Learn what social media are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication\, customer retention\, branding\, marketing\, market research\, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social media. \nAgenda \nUnit 1: How Marketing has Changed and Where Social Networks Fit?\nHow is marketing changing?\nWho is your customer & where are they online?\nWhat role does content play?\nWhat are the trends on the horizon? \nUnit 2: Where to Start? Strategy\, Listening\, & Accounts\nStart with a plan: Developing a social media marketing strategy.\nWhere does listening & engagement fit into strategy?\nLearning to use some basic tools\nHow are organizations using social media? \nUnit 3: What Do Social Networks Fit in Your Business?\nGeneral overview of social sites that may fit your marketing goals.\nWhere are your customers and how are they using social media?\nHow to set up social network profiles?\nCan you measure the return on your investment? \nUnit 4: Using Facebook to Promote Your Brand and Engage Your Customers\nThe Basics of Facebook: Personal & Business Applications\nHow to Set-up Your Facebook Page\nUsing Content and Posts to Boost Engagement\nCase Studies on How Businesses Use Facebook \nRequirementsInternet connection \,IE8 or higher\, Chrome\, FireFox and access to Adobe Flash Player
URL:https://laurelridgeworkforce.com/event/introduction-to-social-media/
LOCATION:Online 24/7
CATEGORIES:Computers and Technology,Marketing Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260601
DTEND;VALUE=DATE:20260602
DTSTAMP:20260423T202450
CREATED:20250114T070000Z
LAST-MODIFIED:20260415T102440Z
UID:10005636-1780272000-1780358399@laurelridgeworkforce.com
SUMMARY:Integrating Social Media Into Your Organization
DESCRIPTION:Take away a practical strategy and techniques for implementing social media for your organization or business.  Learn how to create your own private social media using Ning\, work socially using Google Docs and calendars\, and move your website to an interactive Web 2.0 site. Then your instructor will help you choose which social media tools are right for your situation\, and then integrate them into your web site to develop a social media strategy for your organization. Find out what you can be doing\, what you should be doing\, and take back a plan to integrate social media into your communication and marketing. \nAgenda \nUnit 1. Running a Community and Creating Your Own Social Network Using Ning\nOnline Communities and Creating Your Own Social Network with Ning\nTop 5 Considerations When Starting a Social Network\nWhat Goes into Build a Great Social Network\nWhat is an online community manager\nWhat is Ning and How to Use the Platform\nExamples of Companies Using Ning \nUnit 2. What Tools to Use for Your Organization\nWhat tools and platforms will help get content on the web\nReadings on top new tools to consider\nHow to select which tool to use\nHow video fits into online marketing\nOrganizing and collaborating with Google products\nHow to take advantage of mobile and local in applications and search \nUnit 3. Integrating Social Platforms into Your Web Site\nDiscovering how web design has changed and what is needed for true integration\nUnderstanding elements on web sites that increase interaction\, engagement\, search engines findability\nLearn best practices for website usability and landing page design\nDiscuss how your sites compare and generate next steps that will improve your business \nUnit 4: Developing a Manageable Work Flow: Time\, Resources\, Policies\, and Trends\nDeveloping a Manageable Work Flow\nTime and Resources: How do you know where to spend your time?\nTarget Social Media Influencers to Boost Traffic and Sales\nIs Your Company Ready for Social Media or Are They Holding You Back?\nTrends – What”s Next or Are We Still Working on Last Year”s Trends?\nSocial Media Policies and Planning For A Crisis \nRequirementsInternet connection \,IE8 or higher\, Chrome\, FireFox and access to Adobe Flash Player
URL:https://laurelridgeworkforce.com/event/integrating-social-media-into-your-organization/
LOCATION:Online 24/7
CATEGORIES:Computers and Technology,Marketing Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260601
DTEND;VALUE=DATE:20260602
DTSTAMP:20260423T202450
CREATED:20250114T070000Z
LAST-MODIFIED:20260415T102553Z
UID:10005675-1780272000-1780358399@laurelridgeworkforce.com
SUMMARY:Digital Marketing Certificate
DESCRIPTION:Come get a fundamental yet advanced introduction to eMarketing\, including improving email promotions\, analyzing your website traffic\, doing search engine optimization\, and how to successfully employ online advertising.\nRelevant for any type of organization\, including businesses\, companies\, non-profits\, and government agencies.  No eMarketing experience or expertise is necessary.  If you are already at an advanced level\, your instructors are experts and can provide the latest most advanced information and answer your toughest questions.  \nThree one month courses.
URL:https://laurelridgeworkforce.com/event/digital-marketing-certificate/
LOCATION:Online 24/7
CATEGORIES:Computers and Technology,Marketing Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260601
DTEND;VALUE=DATE:20260602
DTSTAMP:20260423T202450
CREATED:20250114T070000Z
LAST-MODIFIED:20260415T102557Z
UID:10005676-1780272000-1780358399@laurelridgeworkforce.com
SUMMARY:Improving Email Promotions
DESCRIPTION:Discover new ways to improve your email promotions\, including when to email\, what to email\, and testing email copy.  Then find out how to analyze your email response rates\, including getting the bench marks for open rates and click through rates.  Learn how to improve your email promotion and responses with tracking and testing. Get a basic introduction to email promotions. If you are advanced\, your instructor is an email expert and can answer your toughest questions as well. \nAgenda \nUnit 1\nWhy email marketing\nTargeting promotions in the Internet Age\nReturn on Investment (ROI) for email promotions\nThe importance of permission marketing\, relevant content\, and opt-out options\nIntegrating email promotion with other kinds of marketing \nUnit 2\nHow email works\nHow commercial email vendors function\nAnalyzing Open\, click through and conversion rates\nCleaning and updating email lists\nHow HTML and text emails differ \nUnit 3\nWriting email copy\nWriting a good subject line\nWriting email body copy\nWriting response and action copy\nDesign and formatting email promotions \nUnit 4\nTesting and tracking emails\nFrequency and best times to email\nHow to test different emails\nFollowing up on inquiries\nCreating a one year email marketing plan
URL:https://laurelridgeworkforce.com/event/improving-email-promotions/
LOCATION:Online 24/7
CATEGORIES:Computers and Technology,Marketing Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260601
DTEND;VALUE=DATE:20260602
DTSTAMP:20260423T202450
CREATED:20250114T070000Z
LAST-MODIFIED:20260415T102602Z
UID:10005679-1780272000-1780358399@laurelridgeworkforce.com
SUMMARY:Online Advertising
DESCRIPTION:Get the keys to making online advertising work for you and your organization.  See how pay-per-click advertising with Google AdWords works.  Find out how to test low budget AdWord campaigns. Learn how you can target local audiences.  Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience necessary\, but if you are at an advanced level\, your instructor is an online ad expert and can answer your toughest questions as well. \nAgenda \nUnit 1\nThe evolution of online advertising\nFrom mass marketing to targeted marketing\nThe role of search in online advertising\nReturn on investment for online advertising\nCompeting effectively with online advertising \nUnit 2\nCreating Google AdWord Campaigns\nDetermining keywords\nSelecting your AdWord territory\nUnderstanding pricing strategies\nCreating an AdWord budget and evaluation \nUnit 3\nImproving Online Advertising Results\nHow SEO and online advertising complement each other\nTesting keywords and related keywords\nUsing Traffic Estimator to improve keyword selection\nSuccessful strategies in using online advertising \nUnit 4\nFacebook Ads\nUnderstanding Facebook uses and users\nUsing demographics to target Facebook Ads\nSetting up Facebook Ads\nTrends and future of online advertising
URL:https://laurelridgeworkforce.com/event/online-advertising/
LOCATION:Online 24/7
CATEGORIES:Computers and Technology,Marketing Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260601
DTEND;VALUE=DATE:20260602
DTSTAMP:20260423T202450
CREATED:20250114T070000Z
LAST-MODIFIED:20260415T102603Z
UID:10005680-1780272000-1780358399@laurelridgeworkforce.com
SUMMARY:Podcasting
DESCRIPTION:Businesses are turning to podcasting to grow their brand and connect with customers. People with a niche hobby are turning podcasts into a business. Podcasting is experiencing a rebirth as mobile devices are everywhere. The intimate nature of the audio medium allows potential clients to get to know who you are and determine if you are the kind of company with which they want to do business.  Learn how to take your business or hobby and turn it into a podcast.  This step-by-step class will take you from start to finish and cover the required elements needed to get your show online.  Come to class with your idea and end with your show online for all to hear. \nAgenda \nUnit 1\nStarting a Podcast for Businesses or Pleasure\nWhat is a podcast and how it works\nFinding your target audience and goals\nWhat type of podcast will work for your clients: interview style\, panel discussions\, host lectures\nHow long your show should be and what should you call it\nWhat realistic expectations and options are for the total number of shows you will produce\nIncluding Audio and Video options of your shows  \nUnit 2\nSetting-up your Show\nBest equipment for you (microphones\, computers\, headphones\, mixing boards) – budget options as well as full professional set up\nFinding audio files to make the “bumpers” for your show\nOptions for editing files on a mac or PC\nWhere to host your show files and setting up a website\nSubmitting to iTunes\, Stitcher and other podcast directories \nUnit 3\nRecording Your Podcast\nHow to set up a studio in your home\nWhat is a good on-the-go podcast set up?\nTalking to others outside of your business\nTips on recording your podcast for good audio quality\nSetting up simple camera and lights if you are incorporating video \nUnit 4\nMarketing and Promoting Your Podcast\nGetting the word out about your show\nMaking money with subscriptions\nBuilding a community around your podcast\nReaching current AND new clients\nHow to use your podcast to grow your leadership position in your industry\nBeing an effective marketer without being an obnoxious sales person
URL:https://laurelridgeworkforce.com/event/podcasting/
LOCATION:Online 24/7
CATEGORIES:Computers and Technology,Marketing Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260706
DTEND;VALUE=DATE:20260707
DTSTAMP:20260423T202450
CREATED:20250114T070000Z
LAST-MODIFIED:20260415T102440Z
UID:10005635-1783296000-1783382399@laurelridgeworkforce.com
SUMMARY:Marketing Using Social Media
DESCRIPTION:Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media\, including Twitter\, LinkedIn\, and blogging. Learn quick\, easy ways to use Twitter\, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each\, and learn what’s right for your work and kind of organization.  \nAgenda \nUnit 1.\nSocial media as two-way communication\nThe customer-business relationship\nThe power of viral marketing\nBuilding customer loyalty with social media\nUsing social media to brand your organization \nUnit 2.\nCreating\, marketing and communicating using Blogs\nHow blogs got started\nWriting blogs for work and business\nMarketing and promoting your blog\nBusiness strategies for blogs \nUnit 3.\nHow to use Twitter\nUniqueness of Twitter\nCreating tweets and messages\nDoing research and information gathering with Twitter\nIntegrating Twitter with other publicity \nUnit 4.\nLinkedIn: a social media for professionals\nWhy businesses and professionals use LinkedIn\nHow LinkedIn distinguishes itself among social networks\nGetting connected with LinkedIn\nCase studies and examples of business and professional uses \nRequirementsInternet connection \,IE8 or higher\, Chrome\, FireFox and access to Adobe Flash Player
URL:https://laurelridgeworkforce.com/event/marketing-using-social-media-2/
LOCATION:Online 24/7
CATEGORIES:Computers and Technology,Marketing Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260706
DTEND;VALUE=DATE:20260707
DTSTAMP:20260423T202450
CREATED:20250114T070000Z
LAST-MODIFIED:20260415T102559Z
UID:10005678-1783296000-1783382399@laurelridgeworkforce.com
SUMMARY:Boosting Your Website Traffic
DESCRIPTION:Acquire the basic skills to boost your website traffic\, including how to analyze your visitor traffic\, how to use search engine optimization to get greater visibility and exposure in Google searches\, and how to redesign your web site copy to increase your visitors and results. No experience necessary\, but if you are at an advanced level\, your instructor is an SEO expert and can answer your toughest questions as well. \nAgenda \nUnit 1\nWhy web site analysis works\nWhy web site managers analyze their visitor traffic\nCreating goals and objectives for your web site\nUnderstanding the web site visitor experience\nHow data analysis can improve web site outcomes \nUnit 2\nHow Google Analytics functions\nSetting up Google Analytics accounts\nAnalyzing traffic sources and visitor traffic\nRedesigning pages to improve retention\nTesting web site versions with Google Optimizer \nUnit 3\nSearch Engine Optimization\nUnderstanding how page ranking and positions are determined\nRedesigning the title bar\, alt tags\, heading area\, and links your URL\nKeyword density and rewriting web page copy\nStrategies to improve your page rank \nUnit 4\nMoving to Web 2.0\nGeneration Y and the Web 2.0 Attitude\nDeveloping user-created content\nCreating interactive web sites\nThe future of web sites
URL:https://laurelridgeworkforce.com/event/boosting-your-website-traffic-2/
LOCATION:Online 24/7
CATEGORIES:Computers and Technology,Marketing Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260803
DTEND;VALUE=DATE:20260804
DTSTAMP:20260423T202450
CREATED:20250114T070000Z
LAST-MODIFIED:20250114T070000Z
UID:10006004-1785715200-1785801599@laurelridgeworkforce.com
SUMMARY:Integrating Social Media Into Your Organization
DESCRIPTION:Take away a practical strategy and techniques for implementing social media for your organization or business.  Learn how to create your own private social media using Ning\, work socially using Google Docs and calendars\, and move your website to an interactive Web 2.0 site. Then your instructor will help you choose which social media tools are right for your situation\, and then integrate them into your web site to develop a social media strategy for your organization. Find out what you can be doing\, what you should be doing\, and take back a plan to integrate social media into your communication and marketing. \nAgenda \nUnit 1. Running a Community and Creating Your Own Social Network Using Ning\nOnline Communities and Creating Your Own Social Network with Ning\nTop 5 Considerations When Starting a Social Network\nWhat Goes into Build a Great Social Network\nWhat is an online community manager\nWhat is Ning and How to Use the Platform\nExamples of Companies Using Ning \nUnit 2. What Tools to Use for Your Organization\nWhat tools and platforms will help get content on the web\nReadings on top new tools to consider\nHow to select which tool to use\nHow video fits into online marketing\nOrganizing and collaborating with Google products\nHow to take advantage of mobile and local in applications and search \nUnit 3. Integrating Social Platforms into Your Web Site\nDiscovering how web design has changed and what is needed for true integration\nUnderstanding elements on web sites that increase interaction\, engagement\, search engines findability\nLearn best practices for website usability and landing page design\nDiscuss how your sites compare and generate next steps that will improve your business \nUnit 4: Developing a Manageable Work Flow: Time\, Resources\, Policies\, and Trends\nDeveloping a Manageable Work Flow\nTime and Resources: How do you know where to spend your time?\nTarget Social Media Influencers to Boost Traffic and Sales\nIs Your Company Ready for Social Media or Are They Holding You Back?\nTrends – What”s Next or Are We Still Working on Last Year”s Trends?\nSocial Media Policies and Planning For A Crisis \nRequirementsInternet connection \,IE8 or higher\, Chrome\, FireFox and access to Adobe Flash Player
URL:https://laurelridgeworkforce.com/event/integrating-social-media-into-your-organization-2/
LOCATION:Online 24/7
CATEGORIES:Computers and Technology,Marketing Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260803
DTEND;VALUE=DATE:20260804
DTSTAMP:20260423T202450
CREATED:20250114T070000Z
LAST-MODIFIED:20250114T070000Z
UID:10006012-1785715200-1785801599@laurelridgeworkforce.com
SUMMARY:Online Advertising
DESCRIPTION:Get the keys to making online advertising work for you and your organization.  See how pay-per-click advertising with Google AdWords works.  Find out how to test low budget AdWord campaigns. Learn how you can target local audiences.  Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience necessary\, but if you are at an advanced level\, your instructor is an online ad expert and can answer your toughest questions as well. \nAgenda \nUnit 1\nThe evolution of online advertising\nFrom mass marketing to targeted marketing\nThe role of search in online advertising\nReturn on investment for online advertising\nCompeting effectively with online advertising \nUnit 2\nCreating Google AdWord Campaigns\nDetermining keywords\nSelecting your AdWord territory\nUnderstanding pricing strategies\nCreating an AdWord budget and evaluation \nUnit 3\nImproving Online Advertising Results\nHow SEO and online advertising complement each other\nTesting keywords and related keywords\nUsing Traffic Estimator to improve keyword selection\nSuccessful strategies in using online advertising \nUnit 4\nFacebook Ads\nUnderstanding Facebook uses and users\nUsing demographics to target Facebook Ads\nSetting up Facebook Ads\nTrends and future of online advertising
URL:https://laurelridgeworkforce.com/event/online-advertising-2/
LOCATION:Online 24/7
CATEGORIES:Computers and Technology,Marketing Online
END:VEVENT
END:VCALENDAR