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X-WR-CALDESC:Events for Laurel Ridge Workforce Solutions
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DTSTART:20260308T070000
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DTSTART;VALUE=DATE:20260803
DTEND;VALUE=DATE:20260804
DTSTAMP:20260428T101534
CREATED:20250114T070000Z
LAST-MODIFIED:20250114T070000Z
UID:10006004-1785715200-1785801599@laurelridgeworkforce.com
SUMMARY:Integrating Social Media Into Your Organization
DESCRIPTION:Take away a practical strategy and techniques for implementing social media for your organization or business.  Learn how to create your own private social media using Ning\, work socially using Google Docs and calendars\, and move your website to an interactive Web 2.0 site. Then your instructor will help you choose which social media tools are right for your situation\, and then integrate them into your web site to develop a social media strategy for your organization. Find out what you can be doing\, what you should be doing\, and take back a plan to integrate social media into your communication and marketing. \nAgenda \nUnit 1. Running a Community and Creating Your Own Social Network Using Ning\nOnline Communities and Creating Your Own Social Network with Ning\nTop 5 Considerations When Starting a Social Network\nWhat Goes into Build a Great Social Network\nWhat is an online community manager\nWhat is Ning and How to Use the Platform\nExamples of Companies Using Ning \nUnit 2. What Tools to Use for Your Organization\nWhat tools and platforms will help get content on the web\nReadings on top new tools to consider\nHow to select which tool to use\nHow video fits into online marketing\nOrganizing and collaborating with Google products\nHow to take advantage of mobile and local in applications and search \nUnit 3. Integrating Social Platforms into Your Web Site\nDiscovering how web design has changed and what is needed for true integration\nUnderstanding elements on web sites that increase interaction\, engagement\, search engines findability\nLearn best practices for website usability and landing page design\nDiscuss how your sites compare and generate next steps that will improve your business \nUnit 4: Developing a Manageable Work Flow: Time\, Resources\, Policies\, and Trends\nDeveloping a Manageable Work Flow\nTime and Resources: How do you know where to spend your time?\nTarget Social Media Influencers to Boost Traffic and Sales\nIs Your Company Ready for Social Media or Are They Holding You Back?\nTrends – What”s Next or Are We Still Working on Last Year”s Trends?\nSocial Media Policies and Planning For A Crisis \nRequirementsInternet connection \,IE8 or higher\, Chrome\, FireFox and access to Adobe Flash Player
URL:https://laurelridgeworkforce.com/event/integrating-social-media-into-your-organization-2/
LOCATION:Online 24/7
CATEGORIES:Computers and Technology,Marketing Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260803
DTEND;VALUE=DATE:20260804
DTSTAMP:20260428T101534
CREATED:20250114T070000Z
LAST-MODIFIED:20250114T070000Z
UID:10006012-1785715200-1785801599@laurelridgeworkforce.com
SUMMARY:Online Advertising
DESCRIPTION:Get the keys to making online advertising work for you and your organization.  See how pay-per-click advertising with Google AdWords works.  Find out how to test low budget AdWord campaigns. Learn how you can target local audiences.  Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience necessary\, but if you are at an advanced level\, your instructor is an online ad expert and can answer your toughest questions as well. \nAgenda \nUnit 1\nThe evolution of online advertising\nFrom mass marketing to targeted marketing\nThe role of search in online advertising\nReturn on investment for online advertising\nCompeting effectively with online advertising \nUnit 2\nCreating Google AdWord Campaigns\nDetermining keywords\nSelecting your AdWord territory\nUnderstanding pricing strategies\nCreating an AdWord budget and evaluation \nUnit 3\nImproving Online Advertising Results\nHow SEO and online advertising complement each other\nTesting keywords and related keywords\nUsing Traffic Estimator to improve keyword selection\nSuccessful strategies in using online advertising \nUnit 4\nFacebook Ads\nUnderstanding Facebook uses and users\nUsing demographics to target Facebook Ads\nSetting up Facebook Ads\nTrends and future of online advertising
URL:https://laurelridgeworkforce.com/event/online-advertising-2/
LOCATION:Online 24/7
CATEGORIES:Computers and Technology,Marketing Online
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