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X-WR-CALDESC:Events for Laurel Ridge Workforce Solutions
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DTSTART:20260308T070000
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DTSTART;VALUE=DATE:20260504
DTEND;VALUE=DATE:20260505
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SUMMARY:Marketing Using Social Media
DESCRIPTION:Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media\, including Twitter\, LinkedIn\, and blogging. Learn quick\, easy ways to use Twitter\, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each\, and learn what’s right for your work and kind of organization.  \nAgenda \nUnit 1.\nSocial media as two-way communication\nThe customer-business relationship\nThe power of viral marketing\nBuilding customer loyalty with social media\nUsing social media to brand your organization \nUnit 2.\nCreating\, marketing and communicating using Blogs\nHow blogs got started\nWriting blogs for work and business\nMarketing and promoting your blog\nBusiness strategies for blogs \nUnit 3.\nHow to use Twitter\nUniqueness of Twitter\nCreating tweets and messages\nDoing research and information gathering with Twitter\nIntegrating Twitter with other publicity \nUnit 4.\nLinkedIn: a social media for professionals\nWhy businesses and professionals use LinkedIn\nHow LinkedIn distinguishes itself among social networks\nGetting connected with LinkedIn\nCase studies and examples of business and professional uses \nRequirementsInternet connection \,IE8 or higher\, Chrome\, FireFox and access to Adobe Flash Player
URL:https://laurelridgeworkforce.com/event/marketing-using-social-media/
LOCATION:Online 24/7
CATEGORIES:Computers and Technology,Marketing Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260504
DTEND;VALUE=DATE:20260505
DTSTAMP:20260424T004348
CREATED:20250114T070000Z
LAST-MODIFIED:20260415T102558Z
UID:10005677-1777852800-1777939199@laurelridgeworkforce.com
SUMMARY:Boosting Your Website Traffic
DESCRIPTION:Acquire the basic skills to boost your website traffic\, including how to analyze your visitor traffic\, how to use search engine optimization to get greater visibility and exposure in Google searches\, and how to redesign your web site copy to increase your visitors and results. No experience necessary\, but if you are at an advanced level\, your instructor is an SEO expert and can answer your toughest questions as well. \nAgenda \nUnit 1\nWhy web site analysis works\nWhy web site managers analyze their visitor traffic\nCreating goals and objectives for your web site\nUnderstanding the web site visitor experience\nHow data analysis can improve web site outcomes \nUnit 2\nHow Google Analytics functions\nSetting up Google Analytics accounts\nAnalyzing traffic sources and visitor traffic\nRedesigning pages to improve retention\nTesting web site versions with Google Optimizer \nUnit 3\nSearch Engine Optimization\nUnderstanding how page ranking and positions are determined\nRedesigning the title bar\, alt tags\, heading area\, and links your URL\nKeyword density and rewriting web page copy\nStrategies to improve your page rank \nUnit 4\nMoving to Web 2.0\nGeneration Y and the Web 2.0 Attitude\nDeveloping user-created content\nCreating interactive web sites\nThe future of web sites
URL:https://laurelridgeworkforce.com/event/boosting-your-website-traffic/
LOCATION:Online 24/7
CATEGORIES:Computers and Technology,Marketing Online
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